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MBDM5154 Business Strategy Coursework 1 & 2 Assignment | TAR UMT MBDM5154  COURSEWORK 1 – Individual (100%) CLO 2: Recommend a

AD admin3 · 📅 25 July 2025 · ⏱ 2 min read
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MBDM5154 Business Strategy Coursework 1 & 2 Assignment | TAR UMT

MBDM5154  COURSEWORK 1 – Individual (100%)

CLO 2: Recommend appropriate strategic choices in cognizance of the various forces, issues, and policies of different types of organisations.

Due Date: Week 6

Word limit: 1,000 to 1,500

You are required to analyse a company based on the following criteria:

  • Research at least 5 journal articles that discuss about the cultures and its impacts towards the company performance. Discuss some similar or different points narrated by these papers.
  • Introduction: company and nature of its business(es)
  • Vision, mission and values of the company
  • Identify on how items in point iii above may have affected the cultures of the company with relevant examples and evidence.
  • What are the weaknesses of the cultures/policies/issues of the company? Recommend ways to improve the weaknesses of the company.

Appendix

Assessment Grid For Individual Assignment

Area of Assessment Marks Weighting 71%-100% 41%-70% 0% – 40%
Literature review based on cultures 20% Good to very good summary of literature review (15-20 marks) Fair explanation of summary from literature review (9-14 marks) Poor explanation of summary from literature review (0-8 marks)
Company introduction and vision 20% Good to very good explanation of the nature of the company (15-20 marks) Fair explanation of the nature of the company (9-14 marks) Poor explanation of the nature of the company (0-8 marks)
Analysis on nature of business and its cultures 30% Thorough analysis and synthesis of current situation (22-30 marks) Reasonable analysis of current situation (13-21 marks) Rudimentary analysis of current situation (0-12 marks)
Weakness of cultures/policies/ issues and Recommendations 20% Good analysis of culture weaknesses. Recommendations are well thought (15-20 marks) Fair analysis of culture weaknesses. Recommendations are reasonable (9-14 marks) Poor analysis of culture weaknesses. Recommendations are poor (0-8 marks)
Referencing 10% Referencing drawn from a broad mix of literature (>7marks) Reasonable referencing from a variety of sources (4-7 marks) Little or no referencing of supporting evidence (<4 marks)

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