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Select a franchising or licensing organisation of your choice. Study the selected organisation’s strategic alliance practices and challenges. Then, recommendations for the organisation

AD admin3 · 📅 21 June 2025 · ⏱ 2 min read
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BBSC4103 Assignment: Strategic Supply Chain Management Question Semester 2025 | OUM

Category Assignment Subject Management
University Open University Malaysia (OUM) Module Title BBSC4103 Strategic Supply Chain Management

Count words:  3000-5000 Words
Academic year:  2025

BBSC4103 ASSIGNMENT QUESTION

Part I (50%)

PURPOSE

The purpose of this assignment is to help learners study the important of strategic alliances by focusing on inter-organisational relationships and the challenges in managing them.

REQUIREMENT

Select a franchising or licensing organisation of your choice. Study the selected organisation’s strategic alliance practices and challenges. Then, recommendations for the organisation to enhance its organisational relationships as a franchising or licensing organisation.

Part II (10%)

ONLINE CLASS PARTICIPATION

Express your perceptions on the following topic(s) in the forum and submit proof of your participation in the online discussions:

1. Explain why maintaining strong relationships with suppliers is important and how it contributes to a company’s success.
2. Explain the types of conflicts that can arise between buyers and suppliers. Provide examples to illustrate your points.
3. How supply chain performance can be measured? Share key performance indicators (KPIs) and explain the significance of each KPI.

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BBSC4103 SOALAN TUGASAN

Bahagian 1 (50%)

TUJUAN

Tujuan tugasan ini adalah untuk membantu pelajar mengkaji kepentingan pakatan strategik dengan fokus pada hubungan antara organisasi dan cabaran dalam mengurusnya.

KEPERLUAN

Pilih sebuah organisasi francais atau pelesenan pilihan anda. Kaji amalan pakatan strategik dan cabaran organisasi yang dipilih. Kemudian, cadangan praktikal untuk organisasi meningkatkan hubungan antara organisasinya sebagai organisasi francais atau pelesenan.

Bahagian II (10%)

PENYERTAAN KELAS DALAM TALIAN

Kongsikan persepsi anda tentang topik berkenaan dalam forum dan hantar bukti penyertaan anda dalam perbincangan dalam talian.

  1. Terangkan mengapa mengekalkan hubungan yang kukuh dengan pembekal adalah penting dan bagaimana ia menyumbang kepada kejayaan sesebuah syarikat.
  2. Terangkan jenis konflik yang boleh timbul antara pembeli dan pembekal. Berikan contoh untuk menggambarkan hujah anda.
  3. Bagaimana prestasi rantaian bekalan dapat diukur? Kongsi indikator prestasi utama (KPI) dan terangkan kepentingan setiap KPI.
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