For this skills assessment, we ask you to run a crawl of travelpass.com. You will find that, with the default settings, ScreamingFrog will struggle to complete a crawl. To complete the assessment, we ask that you adjust your settings in ScreamingFrog to allow you to complete a crawl. Be prepared to discuss your methodology.
we ask that you find and describe in a 2-4 slide presentation any technical issue(s) you identified and how you suggest they be solved.
Finally, please incorporate into your presentation some indication as to why the client should care about any issue and solution you describe by referencing KPIs. Feel free to incorporate this into your slides or as an additional slide, as needed. No need to be specific with hard data or percentages, directionality alone is plenty for this task. E.g. “X will improve CTR and organic traffic” is enough detail for this aspect.