MN3496K Assignment 2026
Question
Is innovation manageable or just a random gambling activity where you sometimes get lucky? If it is manageable, how can firms organise and manage it – what general strategic approach might they use?
2500 words exclude bibliography
Introduction
- Brief introduction giving a quick profile of your chosen company
- Say why you have chosen this particular company
- Say if you are choosing to apply the business model canvas to the company as a whole or whether you are focusing on a specific division or area
Graphic: Business model canvas - Below your introduction, place a saved graphic of your completed business model for your company. Middle section: Spend about a third of your word count on explaining the business model that you have constructed
Spend most of the remaining word count explaining how and where innovation fits in - What are the key innovation processes, and how are they managed?
- What is the strategy to source, capture, and exploit innovation?
- How does what you find in your company relate to theoretical concepts/frameworks?
- What can your company do better in terms of innovation?
- Can you use a company that you have researched for another course ?
- Yes, though take care!! You can use the evidence/sources that you have collected, but this does not mean a cut and paste of text that you have submitted in another assignment.
If you do that, you will be plagiarizing yourself, which is an academic offense.
– Use paragraph towards the end to explore your recommendation
– Conclusion
– Recommendation can be combined with the conclusion
Bibliography
- No need to provide references on the template
- Fill in all sections using brief bullet points
- When you are happy that you have all you need, save the template as an image and insert into your assignment
- Revenue stream – No need for lots of accounting detail. Provide just an overview of key revenue streams
- Cost structure – No need for lots of accounting detail. Provide just an overview of likely key cost drivers.
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