Strategic Company Analysis

Strategic Company Analysis

1.     The paper should include:
   1. Table of Contents
   2. Executive Summary
   3. Introduction
   4. Background*: Start with a brief introduction to this section.
      • Perform an internal scan that explains:
        • Products and services
        • Firm’s value proposition (What is it and how is it achieved?)
        • Types of customers/markets served
        • Operational design (domestic, international, functional, matrix, etc.)
        • Chronology of important recent events firm is addressing
        • Financial status (use publicly available statements, ratios and analyst reports)
      • Perform an external scan that explains:
        • Market/industry characteristics (i.e. market/industry size, life-cycle stage, growth rates, direction, trends, etc.)
        • Competitive environment
        • Geographical issues
        • Governmental/political issues
        • Technological issues
        • SWOT analysis
        • Check tips on how to do your homework-help-services/

Company Report

5. General Strategic Review* (GSR) 

1. 1. • Identify three to five areas of strategic deficiency that could be addressed in order to increase the firm’s shareholder value.  These areas of deficiency could either include flawed strategies that are currently being pursued by the firm or beneficial strategies that are not currently being pursued by the firm (but should be pursued).  Some generalized examples of areas of strategic deficiency are
        • Organizational structure
        • Organizational systems and processes
        • Corporate culture
        • Leadership
        • Talent development
        • Performance management
        • Ethics
        • Managing internationally
        • Virtual/digital capacity
        • Innovation
        • Marketing strategy / Go-to-market strategy
        • Risk management
        • Maximizing employee performance using management coaching
        • IT Systems
        • Governance
        • Other (needs instructor approval)

Company Report

6. Specific Strategic Focus*

1. 1. • Choose a Specific Strategic Focus (SSF) from one of the three to five areas of strategic deficiency identified in the GSR above.  You will then develop a specific, detailed strategic recommendation to address this one area of strategic deficiency.
      • Search for relevant peer-reviewed research and materials based on peer-reviewed research that provides an appropriate background and context for informing the development of your strategic recommendation.  Make sure your sources are up-to-date.
      • Literature Review Findings: Summarize the major findings from your literature review that inform your development of the strategic recommendation.
      • Strategic Plan Recommendation:  Develop a specific plan to address the area of strategic deficiency based on the findings from (1) your literature review and (2) business strategy This plan should include: (1) Specific steps the firm should take to address the area of deficiency, (2) An explanation of how/why shareholder value will be improved once the plan is implemented, and (3) A detailed plan for measuring/evaluating the extent to which the implementation of the recommended strategy is successful (provide specific success metrics, timeframes for evaluation and how the data for those metrics will be obtained).

7. References:  Make sure all citations in the paper are properly referenced in this section and that all appropriate citations/references are included. The paper should have at least 20 sources, most of which are peer-reviewed journals. Professional publications like Harvard Business Review, Sloan Management Review,The Wall Street Journal, and Forbes, etc. can be used as long as the material from such sources is driven by peer-reviewed sources like academic journals. APA.

1. 1. Strategic Company Analysis

      1. Perform an internal scan that explains products and services firm’s value proposition types of customers or markets served operational design chronology of important recent events and financial status,

      2. Perform an external scan that explains market or industry characteristics competitive environment geographical issues governmental or political issues technological issues and includes a SWOT analysis,

      3. Identify three to five areas of strategic deficiency that could be addressed in order to increase the firm’s shareholder value,

      4. Choose a Specific Strategic Focus from one of the identified areas of strategic deficiency and develop a detailed strategic recommendation including literature review findings specific steps explanation of shareholder value improvement and a plan for measuring and evaluating success,

      5. Include table of contents executive summary introduction references in APA style with at least 20 sources and appendices,

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